Stassie Karanikolaou’s net worth is estimated at $4 million to $5 million in 2026. Her income comes from Instagram brand deals with brands like Balmain and Skims, luxury modeling campaigns, co-founding Sunny Vodka, launching Stassie Home, and YouTube revenue. She signed with WME in 2024, expanding her earning potential further.
She started as Kylie Jenner’s best friend. Now she’s a business owner, signed WME talent, and one of the most recognisable influencers in the world.
Anastasia “Stassie” Karanikolaou — known online as Stassiebaby — has quietly and consistently turned social media fame into real financial weight. So what is Stassie Karanikolaou’s net worth in 2026, and where does the money actually come from?
Here’s the full breakdown.
Stassie Karanikolaou Net Worth in 2026
Stassie Karanikolaou’s net worth is widely estimated at around $4 million, with some sources placing the figure slightly higher. As of 2025, estimates range between $4 million and $5 million, reflecting her growth across multiple income streams over several years.
It’s worth noting that net worth figures for influencers are rarely confirmed publicly. The numbers circulating online are credible estimates based on known brand deals, business ownership, and social media reach — not disclosed financial statements.
What’s clear is that Stassie has moved well beyond the “famous friend” label. Her income is built on a diversified foundation, and her trajectory has been consistently upward.
Who Is Stassie Karanikolaou?
Anastasia Karanikolaou was born on June 9, 1997, in Los Angeles, California. She is of Greek descent and grew up alongside her older sister, Alexia.
She met Kylie Jenner as a teenager, and the two have remained close ever since — sharing a public friendship that has included matching tattoos, joint ventures, and near-constant media coverage. But Stassie has never leaned entirely on that association. From early in her career, she built her own presence, her own audience, and eventually her own businesses.
Today she holds approximately 10 million followers on Instagram and 4 million on TikTok, posting fashion content, beauty, daily vlogs, and travel — the kind of content her audience actually wants.
How Does Stassie Karanikolaou Make Money?
1. Instagram Sponsorships and Brand Deals
This is her primary income engine, and it’s a substantial one.
Stassie is reported to earn around $40,000 per sponsored Instagram post, a figure that reflects both her audience size and engagement quality.
Her brand partners include Valentino, GCDS, Kiehl’s, Diesel, FWRD, YSL Beauty, Balmain, Skims, Poppi, and Milk Makeup — a lineup that reads like a luxury fashion and beauty directory. These aren’t low-budget collaborations. These are major labels choosing her specifically because her audience trusts her taste.
If she posts even a handful of sponsored pieces per month, the annual income from Instagram alone could comfortably reach seven figures.
2. Modeling Campaigns
Stassie has worked on modeling campaigns for luxury labels such as Gucci and Balmain, as well as appearing in campaigns for brands like Fashion Nova, Pretty Little Thing, and Good American. She has also appeared in magazines including Teen Vogue.
This side of her career gives her both income and cultural positioning — placing her in editorial contexts alongside established names rather than purely in the influencer bracket.
3. Sunny Vodka
In 2022, Karanikolaou co-founded Sunny Vodka with entrepreneur Zack Bia — a small-batch, corn-based, gluten-free spirit made in California.
The brand launched nationally through a distribution deal with Southern Glazer’s Wine & Spirits, reaching key markets in California, Las Vegas, Florida, and New York, available at retailers including BevMo! and GoPuff.
Sunny Vodka is marketed as a clean, wellness-conscious spirit aimed at Gen Z and millennial consumers, and it gained traction quickly through Karanikolaou’s influencer network and pop-up events. This isn’t a vanity label — it’s a functioning business with national retail presence.
4. Stassie Home
Karanikolaou also launched Stassie Home, a lifestyle and interior brand featuring luxury homeware at accessible price points — including glassware, bedding, vases, table settings, and home accessories. Products were made available through retailers such as HomeGoods and T.J. Maxx.
The play here is smart: accessible pricing meets aspirational branding. It’s a model that works well for influencers with strong aesthetic identities.
5. YouTube Revenue
Stassie also earns income through YouTube ad revenue, where she shares vlogs, lifestyle content, and personal videos. While YouTube isn’t her primary platform, it adds a passive income layer to her overall earnings mix.
6. WME Representation
In 2024, Karanikolaou signed with WME for full representation. This is a meaningful professional milestone. WME doesn’t sign influencers as a courtesy — they sign people with commercial value. The deal opens doors to TV, film, and broader entertainment projects that could substantially expand her earnings in the coming years.
Estimated Annual Income Breakdown
Putting the various streams together, Stassie’s estimated annual income across all platforms is approximately $1 million to $1.37 million based on audience metrics alone — and that figure doesn’t account for entrepreneurial profits from Sunny Vodka or Stassie Home.
| Income Source | Estimated Annual Range |
|---|---|
| Instagram Sponsorships | $500K – $800K+ |
| Modeling Campaigns | $100K – $200K |
| Sunny Vodka (profit share) | Variable |
| Stassie Home | Variable |
| YouTube Ad Revenue | $20K – $50K |
| Other / Appearances | $50K – $100K |
These are estimates based on publicly available information and industry benchmarks, not confirmed figures.
Stassie Karanikolaou’s Lifestyle: What Does She Spend It On?
Her Home
Stassie owns a home in Los Angeles and regularly vacations at high-end destinations like Turks & Caicos. She was also spotted in St. Barts at the end of 2024. Her travel content is some of her most-viewed material — which means the lifestyle itself becomes content, which in turn generates income.
Fashion and Style
Her wardrobe reads like a pull list from fashion week. She regularly wears and promotes pieces from Balmain, Valentino, and YSL — often through paid partnerships, but also as organic extensions of her personal style. Fashion is both her income and her identity.
Relationships and Personal Life
Stassie ended her relationship with TikToker Jaden Hossler in April 2024. Previously, she dated social media personalities Zane Hijazi and Sam Wilkinson, as well as Tyler Cameron from The Bachelorette.
She’s also been open about cosmetic procedures, mental health, and body positivity — areas where she uses her platform to speak candidly rather than present a curated fiction.
Stassie Karanikolaou vs. Other Top Influencers
It helps to put her numbers in context. Kylie Jenner’s net worth is estimated in the hundreds of millions — the comparison isn’t really a financial one, it’s a career stage one. Stassie is building her business infrastructure in her late twenties, at the same point many influencers begin to plateau.
For broader perspective on how celebrity wealth compares across industries, consider that long-established entertainers like David Hasselhoff built their fortunes across decades of film, television, and licensing — a very different path from the social media model Stassie operates within.
Similarly, Nicole Kidman’s net worth reflects a career built on prestige film projects, global brand ambassadorships, and decades of consistent output. It’s a useful reminder that influencer wealth, while fast-moving, is still relatively early-stage compared to traditional entertainment careers.
At her current pace, with WME representation now in place, Stassie’s earning potential over the next five years is substantially higher than her current estimates suggest.
Controversies and Legal Issues
No financial profile would be complete without noting the legal exposure.
In February 2025, Karanikolaou was named as a defendant in a class action lawsuit. The plaintiffs claimed they were misled into purchasing Shein products at inflated prices through undisclosed paid promotions by a group of influencers including Karanikolaou. The suit alleged failure to adequately disclose paid endorsements in violation of FTC guidelines and state consumer protection laws.
The case is a wider reflection of the ongoing FTC scrutiny of influencer marketing transparency — not unique to Stassie, but worth tracking. It hasn’t visibly slowed her commercial partnerships, though it adds an open legal variable to her financial picture.
Net Worth Growth Timeline
| Year | Estimated Net Worth |
|---|---|
| 2018 | ~$500K |
| 2020 | ~$1M |
| 2022 | ~$2M–$3M |
| 2024 | ~$4M |
| 2026 | ~$4M–$5M |
Growth has been steady rather than explosive, driven by brand deal accumulation, business launches, and growing platform reach. The WME signing and ongoing entrepreneurial activity suggest the 2027–2028 numbers could look meaningfully different.
What’s Next for Stassie Karanikolaou?
With WME now representing her, Stassie is positioned to push into mainstream entertainment — whether that means reality TV, acting, or larger commercial campaigns. Her businesses are running. Her following is stable. And she’s only 28.
The influencer-to-entrepreneur pipeline she’s building mirrors what artists like Brandon Lake have demonstrated in the music world — that authentic audience connection, sustained over time, is what converts platform popularity into lasting financial value.
The next phase of Stassie’s career will likely determine whether she hits $10 million or well beyond it.
Conclusion
Stassie Karanikolaou’s net worth in 2026 sits at an estimated $4 million to $5 million — built through Instagram brand deals, high-end modeling campaigns, her Sunny Vodka business, Stassie Home, and a growing entertainment profile under WME.
She isn’t the richest influencer in her social circle. But she is one of the more strategically positioned ones, with multiple income streams, a real product portfolio, and representation that opens doors beyond social media.
The financial story isn’t finished. It’s just getting interesting.
FAQs
What is Stassie Karanikolaou’s net worth in 2026?
Her net worth is estimated between $4 million and $5 million, based on income from Instagram sponsorships, modeling, and her entrepreneurial ventures.
How does Stassie Karanikolaou make her money?
Her main income sources are Instagram brand deals, luxury modeling campaigns, Sunny Vodka, Stassie Home, and YouTube revenue.
How much does Stassie Karanikolaou earn per Instagram post?
Reports estimate she earns around $40,000 per sponsored Instagram post, reflecting her 10+ million follower base and engagement rate.
What businesses does Stassie Karanikolaou own?
She co-founded Sunny Vodka in 2022 with DJ Zack Bia, and later launched Stassie Home, a homeware brand sold through major US retailers.
Is Stassie Karanikolaou richer than Kylie Jenner?
No. Kylie Jenner’s net worth is estimated in the hundreds of millions, far exceeding Stassie’s estimated $4–5 million. The two are close friends but operate at very different financial scales.
What is Stassie Karanikolaou’s real name?
Her full name is Anastasia Karanikolaou. She goes by Stassie or Stassiebaby on social media.
