Erica Tracey Hirshfeld serves as Head of Production at Trollbäck + Company, a New York design studio. She married NFL analyst Peter Schrager in 2013 and maintains a private lifestyle despite her husband’s public career. She studied at the University of Michigan and has worked in design and animation production.
Finding concrete information about Erica Tracey Hirshfeld proves challenging, and that’s by design. The Head of Production at Trollbäck + Company has deliberately kept her professional achievements separate from her husband’s high-profile sports media career.
While many know her as Peter Schrager’s wife, her own work in graphic design and production leadership tells a different story—one about building a career on your own terms.
Who Is Erica Tracey Hirshfeld?
Erica Tracey Hirshfeld leads production at Trollbäck + Company, a New York graphic design studio known for branding and visual storytelling work. She holds responsibility for managing creative teams, overseeing project timelines, and ensuring the studio’s output meets both client expectations and quality standards.
Unlike many professionals married to media personalities, Erica has chosen a path of relative anonymity. She doesn’t maintain public social media accounts, rarely appears in interviews, and lets her work speak for itself. This approach stands out in an era where personal branding often takes precedence over actual accomplishments.
Early Life and Educational Background
Erica grew up in Baltimore, Maryland, raised by her parents, David J. Hirshfeld and Sarah Hirshfeld. Her family valued education and creativity, setting the stage for her eventual career in visual communication.
She attended the University of Michigan, where she earned her bachelor’s degree in Communication and Media Studies. During her time at Michigan, she developed skills in media analysis and production management that would prove useful in her later career. The university’s strong communication program provided both theoretical knowledge and practical experience in visual storytelling.
Her educational background gave her a foundation in understanding how visual elements communicate messages—a skill that would become central to her professional work in design and branding.
Career Path in Design and Production
Erica started her career working in animation, taking on production management roles where she coordinated projects and managed workflows. This early experience taught her how to handle complex creative projects with multiple moving parts.
She worked as Production Manager on projects including Polly Pocket: Lunar Eclipse and PollyWorld, where she oversaw production schedules and coordinated creative and technical teams. These roles required balancing creative vision with practical constraints like budgets and deadlines.
She joined Trollbäck + Company in 2009, starting as a junior designer before advancing to her current role as Head of Production. This progression over more than a decade suggests steady professional growth and increasing responsibility.
What does a Head of Production actually do? At a design studio like Trollbäck + Company, this role typically involves managing multiple projects simultaneously, allocating resources efficiently, maintaining client relationships, and ensuring the studio’s creative output stays on schedule. The position requires both creative understanding and operational expertise.
Marriage to Peter Schrager
Erica married Peter Schrager on June 22, 2013, at the Woodholme Country Club in Pikesville, Maryland. The ceremony remained relatively private, reflecting the couple’s preference for keeping personal matters separate from Peter’s public career.
Peter Schrager had already established himself in sports media by this time, working with Fox Sports and NFL Network. He later became known for co-hosting Good Morning Football and currently works as a sportscaster for ESPN. His career involves regular television appearances, social media engagement, and public visibility.
The couple met through media industry circles, both building their respective careers in different sectors of the entertainment and communications world.
Family Life and Children
The couple has a son named Mel, born around 2017. Different sources report varying details about their family, but Mel remains the child most frequently mentioned in available information.
Peter occasionally shares glimpses of family life on his social media accounts, but Erica rarely appears in these posts. When she does, the moments remain casual and unforced—a family attending an event or enjoying time together. This selective sharing reflects their agreement about maintaining boundaries between public and private life.
Balancing two demanding careers with family responsibilities requires clear communication and shared values. Both Erica and Peter have continued advancing professionally while raising their son, suggesting they’ve found a system that works for them.
Professional Approach and Privacy
Erica’s decision to maintain a low public profile sets her apart from many partners of celebrities. She doesn’t have verified Instagram, Twitter, or LinkedIn accounts accessible to the public. She doesn’t give interviews about her marriage or personal life. She focuses her energy on professional work rather than personal publicity.
Why choose privacy? Several factors might explain this approach:
First, her work doesn’t require public visibility. Design and production roles often succeed behind the scenes, where the final product matters more than individual recognition.
Second, maintaining privacy while married to a public figure allows her to preserve a sense of normalcy. Peter’s career puts him in front of cameras regularly; Erica’s choice to step back creates balance.
Third, privacy protects their family. Children of public figures often face unwanted attention. Limiting their exposure online and in the media reduces potential complications.
This approach also means we know less about her professional achievements than we might about someone who actively promotes their work. The tradeoff seems intentional—she values the work itself over recognition for it.
Understanding Trollbäck + Company
To appreciate Erica’s professional role, understanding her workplace helps. Trollbäck + Company describes itself as a branding and design studio based in New York. Founded in 1999 by Jakob Trollbäck, the studio has worked with clients across entertainment, culture, and corporate sectors.
The studio specializes in brand strategy, motion design, and visual identity work. Their projects often involve creating opening titles for television shows, developing brand identities for organizations, and producing visual content that tells stories.
As Head of Production at this type of studio, Erica likely manages the operational side of creative projects. While designers and art directors focus on concepts and execution, production leadership ensures projects move from concept to completion on time and on budget.
Design studios depend on strong production management to survive. Creative ideas alone don’t pay bills—projects need to ship, clients need to stay happy, and teams need to stay productive. Production leadership handles these practical realities.
What We Know (and Don’t Know)
Discussing Erica Tracey Hirshfeld means acknowledging significant information gaps. Many online articles about her contain conflicting details, unverified claims, or outright fabrications. Some sources describe Emmy awards or documentary work that can’t be independently confirmed. Others provide specific career details that lack credible attribution.
What can we verify? She married Peter Schrager on June 22, 2013. Her education was at the University of Michigan. Her employment at Trollbäck + Company. These facts appear in multiple reliable sources or public records.
What remains unclear? Specific projects she’s worked on at Trollbäck + Company. The exact timeline of her career progression. Her professional achievements and recognition within the design industry. These details stay private, either by choice or because they simply haven’t been publicly documented.
This gap between public interest and available information reveals something important: not everyone wants or needs public recognition. Erica has built a career that matters to her, married someone she loves, and created a life that works for her family. The fact that we know limited details about these accomplishments doesn’t diminish them.
Her story challenges the assumption that success requires visibility. In a world where personal branding has become almost mandatory, choosing privacy becomes its own statement. She demonstrates you can have a meaningful career without documenting every achievement online.
The design and production work she does at Trollbäck + Company serves clients and contributes to visual culture, whether or not the general public knows her name. The marriage she’s built with Peter Schrager apparently works for both of them, despite the asymmetry in their public profiles. The family they’re raising exists beyond public scrutiny.
Perhaps the most interesting aspect of Erica Tracey Hirshfeld’s story is what it tells us about our expectations. We assume people married to celebrities want attention. We expect professionals to promote themselves constantly. We think everyone wants to share their life online.
Erica’s choices suggest otherwise. Her career continues. Her marriage endures. Her family grows. And she accomplishes all of this while maintaining the privacy that matters to her. In that sense, she’s succeeded on her own terms—even if those terms frustrate those of us looking for more information.
