If you’ve been anywhere near TikTok in the past couple of years, you’ve probably heard the name Alix Earle. She’s not just another influencer with a ring light and a dream. This Miami-based content creator turned the internet’s obsession with authenticity into a full-blown career—complete with brand deals, a podcast, and even a stint on Dancing With the Stars. But who is Alix Earle, really? Let’s break down how a college student from New Jersey became one of the most talked-about names on social media.
The Early Days: New Jersey Roots and College Beginnings
Alix Ashley Earle was born on December 16, 2000, in New Jersey, making her a Sagittarius with that classic fire-sign energy. She grew up in Wall Township, where her family runs Earle, a construction and asphalt company that’s been paving roads for years. Before the fame hit, she was just another student grinding through high school at Red Bank Catholic, graduating in 2019. She even worked as a marketing intern at the family business, creating social media posts—basically her first taste of content creation without realizing it would become her thing.
After high school, she headed to the University of Miami to study business administration and marketing. This is where the magic started brewing. She wasn’t planning to become famous; she was just posting videos like millions of other college students. But something about her approach clicked with people in a way nobody saw coming.
The Viral Explosion: How Alix Earle Became TikTok’s “It Girl”
Here’s where things get wild. In late 2022, Alix’s TikTok account went from casual hobby to full-on phenomenon. She had under 300,000 followers heading into fall 2022. By the end of the year? Over 2 million. That’s not a typo—she gained nearly 2 million followers in a matter of months. Today, she’s sitting at over 8 million followers on her @alixearle account, and the number keeps climbing.
Who is Alix Earle to millions of TikTok users? She’s the girl who made “Get Ready With Me” videos feel like sitting with your best friend. While other influencers were polishing every frame to perfection, Alix was showing the messy, real, unfiltered parts of her life. She talked about breakups, hangovers, bad skin days, and everything in between. Her content wasn’t about being aspirational in the traditional sense—it was about being relatable.
The internet coined the term “the Alix Earle effect” to describe her insane influence. When she recommended a product, it sold out. When she posted about a restaurant, it got slammed with reservations. Brands realized she had something money can’t buy: genuine trust from her audience. She signed with UTA in March 2023, cementing her status as a legitimate media figure.
What Makes Her Content Different? Authenticity Over Everything
Let’s be real—TikTok is flooded with influencers trying to make it. So what made Alix stand out? Her content strategy, whether intentional or not, hit every mark. She posted about what she ate, what she wore, where she partied, and who she dated. But it was the how that mattered. She didn’t pretend to have it all together, and that’s what people loved.
Her videos often featured trips to glam spots like bars, beaches, and destination locations such as Turks and Caicos and Cancun. But she’d also show the aftermath—the bloating, the exhaustion, the reality check. She made lifestyle content feel accessible instead of exclusive. You didn’t need a trust fund to relate to her; you just needed to be human.
She graduated from the University of Miami in 2023 and even endowed a scholarship for business students there. That’s the kind of move that shows she’s not just about clout—she’s building something real. The girl who once worked at Hazel Boutique in New Jersey was now setting up opportunities for others.
Brand Deals, Business Moves, and the Power of Influence
Once the followers came, so did the checks. Alix scored brand partnerships with some major names: Amazon, L’Oréal, and Carl’s Jr., just to name a few. But she didn’t stop at endorsements. She became an investor in Poppi, the trendy prebiotic soda brand, and SipMARGS, proving she’s got business savvy beyond sponsored posts.
Her influence is so strong that the “Alix Earle effect” became a legit marketing term. Products she casually mentions in her videos see massive spikes in sales. It’s not just about her follower count—it’s about engagement and trust. Her audience actually listens and acts on her recommendations, which is gold for brands.
In 2023, she launched Hot Mess with Alix Earle, a podcast where she gets even more candid about life, relationships, and the chaos of being young and figuring it out. The podcast gave her another platform to connect with fans beyond the short-form chaos of TikTok. It’s real talk without the filter, which is exactly what her audience signed up for.
Personal Life: Relationships, Family, and Keeping It Real
Who is Alix Earle when the camera’s off? She’s a daughter, sister, and someone navigating life under a very public microscope. Her family includes her mom, Alisa, her dad, Thomas “TJ” Earle, and her sister Ashtin. In January 2025, Alix shared that her mom was diagnosed with breast cancer, posting emotional updates on social media. She’s been open about the struggle, showing support for her mom during treatments and hospital stays. It’s heavy stuff, but it shows her willingness to be vulnerable with her audience.
On the relationship front, she dated baseball player Tyler Wade in 2022, but they split after three months. Then she started dating NFL player Braxton Berrios in 2023, and they became one of those couples everyone followed. However, they split in late 2025, and once again, Alix handled it publicly with grace and honesty. She’s never tried to hide her heartbreaks or struggles, which only makes people root for her more.
She’s also rubbed elbows with some serious celebrity names. She’s featured Selena Gomez in TikToks, appeared at Michael Rubin’s Hamptons birthday party alongside Charli D’Amelio, and gotten shoutouts from Paris Hilton and Heidi Montag. She’s not just an influencer—she’s part of the culture now.
Dancing With the Stars and Mainstream Crossover
In 2025, Alix leaped into mainstream entertainment by competing on season 34 of Dancing With the Stars. This wasn’t just a publicity move—she fully committed. She revealed the physical toll it took, from bruised collarbones to losing a toenail during rehearsals. She even did her own makeup for the 2025 American Music Awards red carpet, sharing the behind-the-scenes process with her followers. That’s peak Alix: taking on new challenges and bringing her audience along for the ride.
She also made the TIME100 Creators list in 2025, a recognition that solidified her place as more than just a TikTok trend. She’s a creator with staying power, someone who’s figured out how to evolve beyond one platform or one type of content.
Why Alix Earle Matters in the Influencer Economy
So, who is Alix Earle in the bigger picture? She’s proof that authenticity still wins in a world obsessed with perfection. She didn’t need a team of editors or a perfectly curated aesthetic to blow up. She just needed to be herself—messy, real, and unapologetically honest.
Her rise also highlights a shift in what audiences want from influencers. People are tired of the fake perfection. They want creators who feel like friends, not walking advertisements. Alix nailed that balance, and now she’s reaping the rewards.
She’s also shown that you can turn internet fame into a real business. From investments to scholarships to a podcast, she’s building a brand that could outlast TikTok itself. That’s smart, and it’s why she’s not just another flash-in-the-pan influencer.
What’s Next for Alix Earle?
The beauty of Alix’s career is that it’s still evolving. She’s already conquered TikTok, launched a podcast, competed on a major TV show, and secured major brand partnerships. But she’s still only 25 years old. There’s plenty of runway left for whatever she decides to do next—whether that’s more media appearances, expanding her business ventures, or just continuing to be the relatable voice her audience craves.
One thing’s for sure: Alix Earle isn’t going anywhere. She’s built a loyal fanbase that trusts her, and in the influencer world, that’s the most valuable currency there is. Whether she’s posting a GRWM video or sharing a tough moment with her family, people keep coming back. That’s the power of keeping it real.
Final Thoughts: The Girl Who Changed the Game
Who is Alix Earle? She’s the TikTok star who made authenticity cool again. She turned relatability into a career, proved that messy is marketable, and built an empire while still being herself. She’s not perfect, and she’s never pretended to be. That’s exactly why millions of people tune in every day to see what she’s up to. In a sea of polished influencers, she’s the one who feels like your actual friend—and that’s a rare thing these days.
