If you’ve scrolled through TikTok or YouTube lately, you’ve probably seen her face. Lexi Rivera isn’t just another influencer—she’s the younger sister who outgrew the shadow and built her own empire. Born Alexa Brooke Rivera on June 7, 2001, in Huntington Beach, California, this 24-year-old has turned comedy skits and pranks into a full-blown career. With over 29 million TikTok fans and 18 million YouTube subscribers, she’s proof that personality pays. But who is Lexi Rivera beyond the viral videos and brand deals? Let’s break it down without the fluff—just the good stuff you actually want to know.
Early Life: The Youngest Rivera Kid
Lexi grew up in sunny Huntington Beach as the baby of the family, with three older brothers—Brent, Blake, and Brice. Her dad, John, ran a shop, while her mom, Laura, kept the household running. If you’ve watched her videos, you know Laura steals the show. Lexi’s built countless pranks around her mom’s reactions, and honestly? That’s content gold right there. The family’s Mexican heritage comes from Laura’s side, which explains why Lexi speaks Spanish fluently. Growing up, she wasn’t daydreaming about textbooks—she was obsessed with gymnastics and dance, spending hours perfecting flips and routines that would later become viral content.
She finished her basic education at a local Huntington Beach school but never enrolled in college. Why would she? By the time most kids her age were stressing over midterms, Lexi was already pulling in serious money from social media. Her childhood was tight-knit and collaborative, especially with Brent, who was already making waves online. That sibling connection became her launching pad, even if she didn’t realize it yet. The house was always buzzing with cameras, jokes, and that chaotic energy that makes for great content. It’s the kind of upbringing that either makes you camera-shy or a natural performer—Lexi clearly went the second route.
The Brent Effect: How She Got Her Start
Let’s be real—Lexi’s rise wasn’t exactly self-made at first. Her brother Brent Rivera was already a YouTube sensation when she started showing up in his videos. Fans loved her vibe, her timing, and the fact that she could roast Brent without breaking a sweat. That exposure was everything. In 2010, her brother actually created a YouTube channel for her called “Lexiloulouu,” where she showed off her gymnastic skills. It was cute, but it didn’t blow up. The channel got deactivated in 2012, and for a while, Lexi was just the girl in Brent’s videos. She posted her first Instagram pic on May 26, 2012, around the same time she was figuring out this whole internet thing.
Fast forward to July 1, 2018—Lexi relaunched her YouTube channel under her own name. This time, she wasn’t just Brent’s little sister. She was bringing her own energy, her own ideas, and a knack for pranks that made people actually laugh out loud. Her content wasn’t revolutionary, but it was relatable—challenges, fake pranks, collaborations, and those perfectly timed comedic moments. The relaunch worked because she’d already built credibility by appearing on Brent’s channel, so people were ready to subscribe. She knew her audience, knew what they wanted, and delivered it every Saturday like clockwork. That consistency? That’s the cheat code most influencers miss.
Viral Moments That Made Her Blow Up
In September 2019, Lexi dropped a video titled “I’m PREGNANT!?” and the internet lost its mind. It was a prank video targeting Andrew Davila, and it racked up over 30 million views. Was it a little clickbait-y? Sure. Did it work? Absolutely. That video became her most popular piece of content and solidified her reputation as someone who could create viral moments on demand. People weren’t just watching for the pranks—they were watching for her timing, her delivery, and the way she made even fake drama feel entertaining. It’s easy to make a prank video, but making one that doesn’t feel cringey or overdone? That takes skill.
Her TikTok career exploded around 2021, when she hit over 21 million followers seemingly overnight. The platform was perfect for her style—short, punchy, comedic skits that didn’t require a three-act structure. She collaborated with big names like Pierson Wodzynski, the Stokes Twins, and Dom Brack, creating content that felt fresh and fun without trying too hard. One of her standout TikToks featured the guys dressed as cheerleaders, and it was pure chaos in the best way. Her content strategy was simple: keep it funny, keep it relatable, and don’t overthink it. That formula turned her into one of TikTok’s most recognizable faces.
Her Social Media Empire: Numbers That Speak
So, who is Lexi Rivera when you look at the stats? She’s sitting on over 29 million TikTok followers, 18 million YouTube subscribers, and more than 8 million Instagram fans. Her YouTube channel averages millions of views per video, and she posts consistently every Saturday—a schedule her fans have come to expect and rely on. That kind of consistency builds trust, and trust builds empires. She’s not just posting whenever she feels like it—she’s running her social media like a business, because that’s exactly what it is.
Her Instagram profile is a mix of lifestyle shots, behind-the-scenes moments, and promotional content that doesn’t feel too salesy. She knows how to blend authentic moments with brand partnerships, which keeps her feed from feeling like a never-ending ad. On TikTok, she leans into trending sounds, challenges, and collaborations, riding the algorithm without looking desperate. YouTube remains her bread and butter, though—it’s where she can stretch out creatively, build longer narratives, and really connect with her audience. The platform diversity is smart; if one algorithm changes, she’s not sunk. She’s playing the long game, and it’s paying off in views, followers, and most importantly, revenue.
Collaborations and Friendships in the Creator World
Lexi’s not the lone-wolf type—she thrives in collaborations. Andrew Davila shows up in her videos constantly, and for good reason. Their chemistry is undeniable, whether they’re pranking each other or just goofing around. Pierson Wodzynski is another frequent collaborator, and together they create content that feels genuine, not forced. The Stokes Twins and Dom Brack round out her regular crew, and these partnerships aren’t just for views—they feel like actual friendships. That authenticity is rare in the influencer world, where most collabs feel transactional and awkward.
Working with her brother Brent is still a staple, too. They’ve got that sibling dynamic down to a science—roasting each other, competing in challenges, and creating content that feels nostalgic for anyone who grew up with brothers or sisters. She even appeared in the movie “BROBOT” alongside Brent, marking her acting debut. Whether she’ll lean more into acting remains to be seen, but for now, she’s focused on what she does best: creating content that makes people laugh and keeps them coming back for more.
Relationships: The Ben and Andrew Chapters
Lexi dated Ben Azelart, and fans shipped them hard. They were the kind of couple that made YouTube videos together, and it all felt organic—until it wasn’t. They broke up in late 2020, and while neither aired dirty laundry publicly, the split was clearly amicable. Ben still shows up in her content occasionally, which tells you everything you need to know about how they handled it. Then came Andrew Davila, who was romantically linked to Lexi from 2022 until 2024. Whether they were officially dating or just fueling speculation for views is debatable, but fans ate it up. As of now, Lexi claims she’s single, and honestly? She’s probably enjoying the freedom.
Her romantic life has always been a topic of fan speculation, but she’s smart about it. She doesn’t overshare, doesn’t feed drama unnecessarily, and keeps her personal life just private enough to stay interesting. That balance is tricky—most influencers either overshare to the point of exhaustion or hide everything and seem distant. Lexi found the sweet spot, and it keeps people guessing without feeling invasive or forced. Her fans respect her boundaries, and that’s rare in the influencer space.
Net Worth and the Business of Being Lexi
Let’s talk money. Lexi Rivera’s net worth is estimated somewhere between $3 million and $10 million, depending on who you ask. The discrepancy comes from varying reports, but either way, she’s doing just fine. Her income streams include YouTube ad revenue, brand partnerships, TikTok creator funds, and sponsored content on Instagram. She’s also dabbled in merchandise and collaborations with major brands, leveraging her massive following into real business opportunities. This isn’t just about posting videos—it’s about building a brand that companies want to align with.
She’s smart with her money, too. Unlike some influencers who blow their earnings on flashy cars and designer clothes (though she does love shopping at Free People, Urban Outfitters, and Nordstrom), Lexi seems focused on long-term stability. She’s diversifying her platforms, investing in her content quality, and staying relevant in an industry where trends change faster than you can say “algorithm update.” Her net worth will only grow if she keeps doing what she’s doing—staying consistent, staying authentic, and staying ahead of the curve.
Fun Facts That Make Her More Than Just Numbers
Lexi’s a huge Will Ferrell fan and has seen almost every movie he’s been in. Her favorite TV show is “Happy Friday,” and she’s obsessed with “Blades of Glory,” which tracks, given her love for comedy. She’s fluent in Spanish, thanks to her mom’s Mexican roots, and uses it occasionally in videos. Her fitness routine is no joke—she’s into gymnastics, dance, and staying in shape, and she encourages her followers to do the same. She’s vocal about her love for working out and maintaining balance, even if she also admits to binge-eating sometimes. Relatable? Absolutely.
In September 2021, her brother surprised her with Tahoe, an eight-week-old golden retriever who’s also a therapy dog. Lexi adores that dog, and Tahoe makes regular appearances in her content. She maintains a healthy diet—oats and fruit for breakfast, rice and chicken for lunch, and a rotation of salads, sushi, and veggies for dinner. She’s also open about her mom being her biggest role model, despite being super close with her brothers. When fans ask which brother she loves most, she always says she loves them all equally. Smart answer, Lexi.
Why Fans Love Her (And Keep Coming Back)
So, who is Lexi Rivera to her fans? She’s the girl who doesn’t take herself too seriously, who makes you laugh without trying too hard, and who feels like someone you’d actually want to hang out with. She’s approachable, relatable, and genuinely funny—three things that are harder to fake than you’d think. Her fans love that she includes her family in her content, especially her mom, who’s become a fan favorite in her own right. The pranks feel lighthearted, the challenges feel fun, and the collabs feel genuine. That’s a rare combo in an industry full of manufactured personalities.
She’s also a role model for young women trying to make it in the influencer space. She didn’t just ride her brother’s coattails—she used the platform he gave her and built something entirely her own. She’s shown that consistency, creativity, and staying true to yourself can turn a YouTube channel into a multimillion-dollar career. Her journey inspires aspiring creators to start, stay patient, and keep showing up even when the views aren’t rolling in yet. Lexi’s proof that talent, timing, and a little bit of luck can take you further than you ever imagined.
Where She’s Headed Next
Lexi’s already at the top of her game, but she’s not slowing down. With her massive following across TikTok, YouTube, and Instagram, she’s in a position to expand into acting, hosting, or even launching her own brand. She’s dipped her toes into acting with “BROBOT,” and if she wanted to pursue that further, she’s got the fanbase to back it. Podcasting is another route influencers are taking, and Lexi’s got the personality to make that work. Whatever she does next, her fans will follow—because at this point, they’re not just fans. They’re invested in her journey, and they want to see her win.
The influencer landscape changes fast, but Lexi’s built something sustainable. She’s not chasing every trend or reinventing herself every six months. She’s staying true to what works—funny, relatable content that makes people smile. Her official Facebook page and other platforms keep her connected to millions of supporters worldwide. As long as she keeps that formula going, she’ll remain one of social media’s biggest names. And honestly? She’s just getting started.
