Sommer Ray is an American fitness model, social media influencer, and entrepreneur with over 23 million Instagram followers. She rose to fame through fitness content, launched wellness brand Imarais Beauty and clothing line SMR Leisure, and began a professional DJ career in 2023.
Her journey from competitive bodybuilder to multimillionaire business owner shows how creators can build diverse revenue streams.
From Colorado Ranch to Social Media Fame
Sommer Ray was born on September 15, 1996, in Denver, Colorado. She grew up on a ranch in Larkspur, a small town with around 200 residents. Her childhood involved raising chickens and living far from city life.
Both of Ray’s parents competed as bodybuilders. This background shaped her early interest in fitness. Her mother, Shannon Ray, was also a competitive bodybuilder who influenced her daughter’s career path.
Ray started weightlifting at 15 in her home’s basement. Within one year, she entered her first bikini competition. At 16, she won two titles at the 2015 NPC Colorado State Championships. These early wins gave her the confidence to pursue fitness modeling.
She first gained attention on Vine in 2013 before the platform shut down. Ray then shifted her focus to Instagram and YouTube, where she posted workout videos and fitness content. By 2016, Sports Illustrated featured her as “Lovely Lady of the Day.” Her follower count grew quickly as people responded to her authentic approach to fitness.
Building a Fitness Empire on Instagram
Ray’s social media presence spans multiple platforms. She has 23 million followers on Instagram, 11 million on TikTok, and 1.7 million subscribers on YouTube. These numbers make her one of the top fitness influencers in the world.
Forbes recognized her impact in 2018 with an article titled “Not Your Average Instagram Model.” The piece highlighted how she built a business around her personal brand rather than just posting photos. Ray focuses on workout tutorials, motivational content, and behind-the-scenes glimpses into her life.
Her content strategy emphasizes body positivity. Ray has been vocal about not getting plastic surgery. She credits her physique to consistent training and proper nutrition. This stance resonates with followers who appreciate her natural approach.
Ray offers workout plans and fitness merchandise through her e-commerce site, Sommer Ray Shop. Fans can purchase booty bands, activewear, and digital training programs. She trained for Fit Plan, creating customized workouts for subscribers. These offerings expanded her income beyond social media ads.
Her diet plays a key role in maintaining her physique. Ray aims for 70 grams of protein daily through six small meals. She prefers chicken, white rice, sweet potatoes, and vegetables. Despite her strict eating habits, she dines out frequently and encourages followers to find balance rather than obsess over perfection.
Sommer Ray’s Business Ventures
Imarais Beauty Wellness Line
Ray co-founded Imarais Beauty with entrepreneur Aaron Hefter. The brand sells plant-based, PETA-certified ingestible beauty products. These wellness gummies target different health goals without animal-derived ingredients.
The product lineup includes six formulas. Glow supports skin health. Nourish focuses on hair growth. Youth targets anti-aging. Clarity aids mental focus. De-Puff reduces bloating. Sutra promotes overall wellness. Each product uses sugar-free, vegan ingredients.
Imarais Beauty launched in select retailers before expanding nationwide. In 2025, the brand became available at Target stores across the United States. It also sells at Boots in the UK and The Vitamin Shoppe. This retail strategy helped the company achieve 150% year-over-year growth.
Ray serves as Chief Innovation Officer. She oversees product development and brand direction. Her role goes beyond celebrity endorsement. She actively participates in formulation decisions and marketing strategy. The brand positions itself at the intersection of beauty and wellness, tapping into the growing ingestible beauty trend.
SMR Leisure Clothing Brand
SMR Leisure is Ray’s activewear and lifestyle clothing line. The brand sells directly to consumers through its website. Products include leggings, sports bras, hoodies, and accessories.
The clothing line differentiates itself in a crowded activewear market. Ray designs pieces based on her own fitness needs and preferences. This personal connection helps the brand stand out from generic options. Fans appreciate buying from someone who actually uses the products during workouts.
SMR Leisure operates on a smaller scale than major activewear brands. This allows Ray to maintain creative control and respond quickly to customer feedback. The direct-to-consumer model keeps costs lower while building customer loyalty.
Transition to Music and DJing
Ray launched her DJ career in 2022 with a debut performance at Formula 1 Miami. By 2023, she began booking professional gigs regularly. This career shift surprised many followers who knew her only for fitness content.
She secured a residency at LIV Nightclub in Las Vegas. This venue hosts top-tier DJs and attracts high-profile crowds. Landing this residency marked a significant milestone in her music career. Ray performs regularly at the club while building her skills behind the decks.
Her music collaborations include work with HEDEGAARD, Martin Jensen, and DJ PRESS PLAY. These partnerships helped her learn the technical aspects of DJing and production. Ray released several singles, including “Eternal Sommer,” “She’s A DJ,” and “LaLaLa (Everybody’s Up).”
Ray has 57,000 monthly listeners on Spotify as of 2025. While this number is modest compared to her social media following, it shows steady growth. Insomniac Events, one of the largest electronic music promoters, books her for festivals and concerts. This connection to a major promoter validates her credibility as a DJ.
She approached DJing with the same dedication she applied to bodybuilding. Ray spent months learning equipment, music theory, and crowd reading before accepting paid bookings. Her natural stage presence from years of public appearances translates well to live performances.
Net Worth and Revenue Streams
Sommer Ray’s estimated net worth stands at $8 million as of 2024-2025. This wealth comes from multiple income sources rather than a single venture. Her diversified approach reduces financial risk and creates stability.
Sponsored Instagram posts generate significant revenue. With 23 million followers, Ray can charge premium rates for brand partnerships. Companies pay her to promote products to her engaged audience. These deals often include multi-post agreements worth six figures.
YouTube ad revenue adds another income stream. Her 1.7 million subscribers watch workout videos, vlogs, and lifestyle content. Ad placements on these videos create passive income that accumulates over time. Ray also uses YouTube to promote her products and drive traffic to her businesses.
Product sales from Imarais Beauty and SMR Leisure contribute substantially to her wealth. The nationwide Target launch for Imarais Beauty particularly boosted revenue. Direct-to-consumer sales through her websites provide higher profit margins than wholesale partnerships.
DJ performances have become a growing revenue source. Las Vegas residencies and festival bookings pay well. As her reputation in music grows, so does her booking fee. This income stream will likely expand as she releases more music and gains credibility.
Merchandise from Sommer Ray Shop includes fitness equipment, apparel, and digital products. These sales provide steady income from her loyal fanbase. Bundle deals on workout plans and gear encourage higher purchase values.
Media Appearances and Public Profile
Ray has appeared in several television productions. She joined MTV’s Wild ‘N Out in 2017, a comedy improv show that gave her mainstream exposure. In 2018, she appeared on King Bachelor’s Pad, a reality series. She also had a role in the film She Ball.
Her association with CloutGang, an influencer collective, raised her profile among younger audiences. The group created collaborative content that cross-promoted all members. This strategy helped Ray reach viewers who might not follow fitness content.
Ray’s personal life occasionally attracts media attention. She has dated high-profile figures, including Machine Gun Kelly and Max Ehrich. However, she keeps most relationship details private. In 2024, she publicly discussed choosing celibacy until marriage, which sparked widespread online discussion.
Despite controversies and public interest in her dating life, Ray maintains focus on her businesses. She uses media attention strategically to promote her brands rather than letting it distract from her goals. This discipline has helped her stay relevant while many influencers fade after viral moments.
Ray stands 5 feet 6 inches tall. At 29 years old in 2026, she has built more in her twenties than many accomplish in a lifetime. Her work ethic, business acumen, and willingness to evolve keep her competitive in fast-changing industries.
Her story shows how social media fame can translate into lasting business success. Ray did not rely solely on her looks or follower count. She invested in learning business fundamentals, partnered with experienced entrepreneurs, and diversified her income. These decisions created financial security beyond the typical influencer lifespan.
Sommer Ray continues to expand her empire across fitness, beauty, fashion, and music. Her ability to pivot between industries while maintaining authenticity keeps her audience engaged. Whether she is launching new products, playing Vegas clubs, or sharing workout tips, Ray proves that strategic diversification creates long-term success in the creator economy.
