She’s been your desktop wallpaper, your Pinterest muse, your “who is that girl?” moment in group chats. Eight years after Justin Bieber sent the internet on a manhunt to find her, Cindy Kimberly isn’t just a pretty face anymore. She’s a designer, creative director, actress, and founder of LOBA—proof that being a superfan can actually build you an empire.
The Viral Moment That Started Everything
The internet did what it does best: it went full detective mode. Within hours, they found Cindy Kimberly, a 16-year-old babysitter in Spain running a Belieber fan account. Her life flipped overnight. Headlines called her “Justin Bieber’s crush” and “the $6-an-hour sitter.” She felt exposed, overwhelmed, and suddenly very public.
But here’s what most people miss: Cindy wasn’t trying to get famous. She’d actually deactivated her fan account that same week, ready to leave fandom behind and start a real life. The universe had other plans.
More Than a Moniker: Meet @wolfiecindy
Born in Amsterdam to a Spanish-French mother and Indonesian father, she grew up moving constantly. The internet became her anchor—her friendships traveled with her when addresses didn’t. Her Instagram handle, @wolfiecindy? A nod to Teen Wolf, her favorite show during those formative years.
She wasn’t the loudest kid in the room. She was the one drawing, daydreaming, and building worlds online. That quiet intensity? It’s still there. It just happens to be photographed for Vogue Spain now.
The Grind Behind the Glam
Cindy’s first modeling gig came at 16 through Tumblr. Her first major opportunity? Yeezy. On paper, it looked like an overnight success. In reality, she spent years battling agents who saw her as a follower count, not a model. Book a shoot. Show up. Hear “wow, you’re actually really good” like it’s a surprise. Repeat.
“It was frustrating,” she admits. “People thought I just had followers, not craft.”
Her solution? Go solo. She started self-shooting, creative-directing her own work, building a one-woman production team. That hustle didn’t just land her Sports Illustrated and Cosmopolitan covers. It taught her how to build something real.
LOBA: Where Fashion Meets Her Story
Nineteen pieces. Corsets, dresses, and matching sets. But this isn’t just another celebrity clothing drop. LOBA is named for her alter ego, designed for the different women she contains. The girl who wants to feel soft. The one who wants armor. The version of you that hasn’t met the world yet.
The collection launched with Dear Mila, a short film Cindy wrote, directed, and starred in. Because of course she did.
The Music Dream She Never Dropped
At six or seven, all she wanted was SingStar on PlayStation. She sang for hours daily. When she quit ballet at 14, she told her mom: I want to dedicate my time to singing. But money was tight. Classes weren’t affordable. So she modeled instead. It paid the bills. It helped her family.
Three years ago, she decided: LOBA would fund her real passion. She’s been writing, recording, reconnecting with the kid who just wanted to sing. Music isn’t a side project. It’s the main character arc.
Cindy Kimberly Fast Facts
| Category | Details |
|---|---|
| Full Name | Cindy Kimberly Rubira Adsuar |
| Born | Amsterdam, Netherlands |
| Raised | Spain |
| Heritage | Spanish, Indonesian, French |
| Handle | @wolfiecindy |
| Brand | LOBA (est. 2023) |
| Acting Debut | Lake George (2024) |
| Runway | Mirror Palais, GCDS, Philip Plein |
| Campaigns | Savage X Fenty, Marc Jacobs, Saint Laurent |
| Covers | Sports Illustrated, Cosmopolitan, Vogue Spain |
| Wikipedia | Cindy Kimberly |
The Stargirls and Finding Her Voice
Cindy has an ongoing art series called Stargirls. Quick, cinematic frames. Fleeting moments. Quiet sentiments from the female experience. Before she was a model, she was an illustrator—posting doodles and sketches on Tumblr when nobody was watching.
That thread runs through everything she does now. The creative directing. The short films. The songwriting. She’s not performing femininity for an audience. She’s documenting it.
When people ask who is Cindy Kimberly is, this is the real answer: a girl who spent her childhood online, found belonging in fandom, and grew up to build the exact world she once wished existed.
Why She Feels Like Your Friend (Even With 7M Followers)
She admits social media feels lonelier now than it did in her fan-account days. She struggles with the exposure, the expectations, and the cruelty of internet culture. She’s been open about her eating disorder, her mental health battles, and the years of feeling delegitimized.
But she keeps showing up. Not because she loves the spotlight—she doesn’t. Because she remembers being the girl who needed to see someone like her make it.
“I want to share my thoughts,” she says, “because it’ll really kill you if you feel alone with these crazy thoughts.”
What’s Next for Cindy Kimberly?
More music. More creative direction. More acting. She’s spoken about exploring her Indonesian heritage through her work, diving deeper into cultures she wishes she knew better. She’s collecting emerging designers (Dilara, Mowalola, Dimitra) the way she once collected fan communities.
And she’s still, in her words, “being delusional.” Manifesting. Speaking things into existence until her mom jokes she must be a witch.
Here’s the thing about Cindy Kimberly: she never stopped being that teenage girl on Tumblr. She just got better tools and bigger dreams.
The Bottom Line
She’s the former babysitter who now dresses the girls who used to babysit. She’s the quiet kid who found her voice by realizing she didn’t need to shout—she just needed to create. She’s proof that fandom isn’t embarrassing; it’s training. You learn what you love. You learn who you are. And if you’re lucky and relentless, you become the person your 12-year-old self was screaming about online.
