You’ve probably seen her gliding down runways or popping up on your Instagram feed, but who is Frida Aasen, really? She’s not just another pretty face in the modeling world. This Norwegian beauty turned heads at Victoria’s Secret, walked for luxury brands worldwide, and built a lifestyle empire that’s equal parts glamour and wellness. From a small Norwegian town to Monaco’s glittering coastline, her journey’s got all the makings of a fashion fairytale.
Early Life: Small Town Roots in Southern Norway
Frida Aasen was born and raised in Kristiansand, a coastal town in southern Norway where mountain meets ocean. Growing up, she wasn’t the girl obsessing over fashion magazines or practicing runway walks in her bedroom—quite the opposite, actually. She describes herself as a total tomboy during her childhood years, running around outdoors and staying active in typical Norwegian fashion. No one back then would’ve guessed makeup, high heels, and designer gowns would become her daily uniform.
The turning point came when Frida was just 14 years old, minding her own business in a shopping mall. A modeling scout spotted her in the crowd, seeing something special that would eventually launch an international career. At 16, she packed her bags for Milan—the fashion capital that’s launched a thousand modeling dreams.
Breaking Into the Fashion Industry
If you’re wondering who is Frida Aasen is, and how she made it big, Milan is where the magic happened. It wasn’t just a stepping stone—it was her baptism by fire into the high-stakes world of professional modeling. Starting at 16 in a foreign city where you don’t speak the language? That’s not for the faint of heart, but Frida’s got grit. The experience taught her independence fast, throwing her into situations that required connecting with people from every background.
Walking her first major runways in Milan opened doors across Europe and eventually brought her to the attention of American fashion houses. The modeling world noticed this Nordic beauty with her refined style and natural charm, who photographs like a dream. Brands started calling, campaigns started rolling in, and the girl from the Norwegian coast was suddenly jet-setting globally.
The Victoria’s Secret Dream: Career-Defining Moment
For many models, walking the Victoria’s Secret Fashion Show represents the pinnacle—the ultimate industry flex that separates the good from the legendary. When people ask who is Frida Aasen is, and what her biggest accomplishment is, this is it: walking in the 2017 and 2018 shows. She’s openly called it the highlight of her career, a goal she’d set from the moment she started modeling.
Victoria’s Secret shows gave Frida international recognition beyond the fashion industry’s inner circles, introducing her to millions of viewers worldwide. Her graceful walk, authentic energy, and undeniable stage presence captured exactly what the brand represented during those iconic shows. The experience developed her confidence immensely and opened numerous doors that continue paying dividends today.
Life Beyond the Runway: Monaco and Wellness
After years of hustling in New York City’s relentless pace, Frida made the switch to Monaco—trading Manhattan’s concrete jungle for Mediterranean coastlines. Living in Monaco offers her a more relaxed lifestyle while keeping her connected to the South of France’s beauty and culture. The slower pace lets her fully unwind between hectic travel schedules and demanding work commitments that still keep her globe-trotting regularly.
Frida’s married now, and her husband has become her biggest supporter, offering valuable career and business advice throughout her evolving professional journey. Together, they’ve built a life that prioritizes wellness, healthy living, and genuine connection over the flashy party lifestyle many expect. Her morning routine includes cold plunges and regular sauna sessions—not exactly your typical model’s beauty regimen, but it works.
When it comes to staying camera-ready year-round, Frida swears by what goes into her body rather than what goes on it. She focuses on eating well, staying hydrated, and completely avoiding alcohol to maintain that natural glow everyone wants to bottle. Meditation, yoga, and cooking have become hobbies she genuinely enjoys, not just Instagram-worthy activities for engagement.
Fashion Moments That Made Headlines
Beyond Victoria’s Secret, Frida walked runways for major luxury brands and appeared in high-profile events that showcase her versatile modeling capabilities. Her appearance at the Cannes Film Festival, wearing Nina Ricci by Harris Reed, turned heads and generated serious fashion press coverage. Working with her stylist, Kristina Askerova, she aimed for something unconventional—a look blending elegance, chicness, and just the right amount of sexy.
She’s worked with fashion houses like Le Silla, Laquan Smith, Tom Ford, and Manolo Blahnik—brands representing different style aesthetics and price points. Her personal shopping habits reflect a modern approach: she’s become an online shopper, favoring Net-A-Porter, LUISAVIAROMA, and The Frankie Shop for convenience.
Advocacy and Giving Back: Next Generation Oslo
Frida uses her platform for more than just promoting brands and sharing outfit photos on social media—she’s genuinely invested in philanthropy. She partners with Next Generation Oslo, a group working alongside UNICEF Norway to raise funds for important humanitarian projects globally. When the pandemic hit, they connected to reach broader audiences through social media, using Instagram Lives to discuss important topics.
Her involvement isn’t performative activism for good PR—she’s actively looking for new people to involve and topics to address more thoroughly. This work represents how Frida wants to influence her followers: encouraging healthy lifestyles, curiosity, exploration, and awareness of global issues simultaneously.
Personal Philosophy: Staying True to Yourself
Throughout her diverse career spanning runway shows, editorial work, and influencer marketing, Frida has maintained a remarkably grounded perspective on the fashion industry. Many ask who is Frida Aasen is beyond the glamorous photoshoots, and the answer is refreshingly simple: someone who views modeling as a business. Maintaining close friendships with people she grew up with in Norway keeps her connected to her roots and reality. Her family provides incredible support, continually reminding her where she comes from and helping her stay authentic despite industry pressures.
When asked to describe herself, Frida chooses three simple words: kind, hardworking, and humble—not exactly the qualities you’d expect models to lead with, right? She’s had to push herself out of her naturally shy, introverted shell to thrive in an industry demanding constant visibility. Her advice for aspiring models reflects this mindset: don’t take no for an answer, stay persistent, and believe in your unique qualities.
The most surprising thing people learn about Frida? That tomboy kid who never imagined a career involving makeup, hair, and constant dressing up somehow became an international fashion icon. She lives by treating everyone around her with kindness because you never know what someone’s going through privately or professionally.
Why Frida Aasen Stands Out Today
So who is Frida Aasen in the broader context of today’s modeling landscape? She represents a new generation of models who’ve built multifaceted careers beyond just walking runways or posing for campaigns. Her influence extends across fashion, wellness, social advocacy, and lifestyle content that resonates with followers seeking authenticity over perfection.
Understanding who is Frida Aasen means recognizing she’s more than her Victoria’s Secret credentials or stunning photoshoots—she’s building meaningful impact. Frida continues modeling full-time while expanding how she uses her platform beyond traditional fashion content and brand partnerships. She’s balancing high-fashion work with meaningful advocacy, personal wellness, and authentic connection with her growing audience. That’s exactly why Frida Aasen remains relevant, respected, and worth knowing about today.
