Logan Paul is a professional wrestler, entrepreneur, and former YouTube celebrity who signed a full-time WWE contract in January 2026. Born April 1, 1995, in Westlake, Ohio, he built a massive social media following before transitioning into boxing and professional wrestling. He co-founded the Prime beverage company, hosts the Impaulsive podcast, and serves as a general partner at Anti Fund venture capital firm.
From Vine Star to YouTube Sensation
Logan Paul started creating videos at age 10 when his father gave him and his younger brother Jake a camera for Christmas. The brothers posted content to YouTube for fun, gaining popularity at their Ohio school.
His career took off in 2013 when he downloaded Vine, the short-form video app. Logan posted six-second clips featuring pranks and stunts, often jumping over cars or causing scenes in public spaces. His content attracted millions of followers quickly.
By 2014, Logan had dropped out of Ohio University’s industrial engineering program to move to Los Angeles. He and Jake combined to attract over 14 million Vine subscribers before the platform shut down in 2016.
Logan shifted his focus to YouTube as Vine declined. His channel, Logan Paul Vlog,s now has over 23 million subscribers. He ranked on Forbes’ highest-paid YouTube creators list in 2017, 2018, and 2021.
During high school, Logan played linebacker and qualified for the state-level Ohio High School Athletic Association wrestling championships in 2013. This athletic background later proved valuable in his boxing and wrestling careers.
The Controversies That Shaped His Career
Logan faced severe backlash in December 2017 when he posted a vlog from Aokigahara, a Japanese forest known for suicide attempts. The video included uncensored footage of a deceased person who had apparently taken their life.
The video went viral with 6 million views in one day before Logan removed it. He posted an apology video acknowledging his “severe and continuous lapse in judgment” and later discussed the incident in an interview with Michael Strahan on ABC News.
Logan pledged to donate $1 million to suicide prevention causes following the controversy. The incident marked a turning point in his career, forcing him to reconsider his approach to content creation.
In 2017, Logan and Jake engaged in a public feud through diss track music videos. Jake released “Logang Sucks,” mocking his brother’s content. Logan responded with “The Fall Of Jake Paul,” featuring Jake’s former collaborator Alissa Violet. The brothers eventually reconciled with the song “I Love You Bro.”
Logan also faced criticism over CryptoZoo, a blockchain-based game that failed to deliver on its promises to investors. The controversy raised questions about his business ventures and accountability to his audience.
Boxing Career and High-Profile Matches
Logan entered boxing in 2018, competing in his first amateur match. His most notable fight came in June 2021 when he faced former champion Floyd Mayweather in an exhibition match that went the full eight rounds.
He also fought against KSI, a British YouTuber and now business partner, in two highly publicized matches. The first ended in a draw in 2018, while KSI won the rematch in 2019.
Logan’s boxing career brought him mainstream attention beyond social media. His ability to go the distance with Mayweather, despite losing, proved he had legitimate athletic ability.
In October 2023, Logan defeated Dillon Danis via disqualification in England. His boxing matches consistently drew massive pay-per-view audiences and generated millions in revenue.
WWE Success and Championship Reign
Logan made his WWE debut at WrestleMania 38 in April 2022, teaming with The Miz against Rey and Dominik Mysterio. His athletic background and showmanship translated well to professional wrestling.
He won the United States Championship at Crown Jewel in November 2023, holding the title during his part-time run. Logan competed in 13 matches in 2025, a significant increase from just three in 2022.
In November 2025, Logan joined The Vision stable on Monday Night Raw alongside Bron Breakker, Bronson Reed, and Austin Theory under Paul Heyman’s management. His team won the WarGames match at Survivor Series.
At the Royal Rumble on January 31, 2026, Logan entered at number 20 but was eliminated by eventual winner Roman Reigns. Despite the elimination, his performance showed his growing skills in the ring.
Logan competed against major WWE stars, including John Cena, CM Punk, and AJ Styles. His match with Cena at WrestleMania 41 demonstrated his ability to perform at the highest level.
Full-Time Wrestling Commitment in 2026
In January 2026, Logan announced he signed a long-term WWE contract, making him a full-time wrestler. He addressed critics who called him a part-timer in a YouTube vlog.
“I’m officially a full-timer now. All you people saying I’m a part-timer can shut your mouths,” Logan said while holding an iguana in the video. “I’m excited to get the year started. 2026, I want to hit it hard.”
Logan expressed his goal to become WWE Champion and prove himself as one of the best wrestlers in the company. His commitment represents a major shift from his previous status as a part-time performer who balanced wrestling with other ventures.
His full-time schedule allows him to develop storylines more consistently and train more intensively. Logan now appears regularly on Raw programming as a key member of The Vision faction.
Building a Business Empire
Logan built a diverse business portfolio beyond social media and sports entertainment. His ventures span beverages, food products, podcasting, and venture capital.
Logan partnered with KSI in 2022 to launch Prime Hydration, a sports drink that quickly became one of the fastest-growing beverage brands. The drink gained massive popularity among young consumers and appeared in major retailers worldwide.
In 2024, Logan and KSI expanded their partnership by launching Lunchly, a line of snack products. The brand competed directly with established lunch kits by offering what they claimed were healthier alternatives.
Prime’s success came despite controversy. At some WWE events, Logan promoted Prime while his brother Jake partnered with competitor Celsius, creating tension between the siblings over business conflicts.
Impaulsive Podcast and Media Presence
Logan launched the Impaulsive podcast in November 2018. The show has grown to over 4 million YouTube subscribers and features long-form interviews with celebrities, athletes, and politicians.
In June 2024, Logan interviewed then-presidential candidate Donald Trump on Impaulsive. The interview drew significant attention and demonstrated Logan’s growing influence in media beyond entertainment.
The podcast covers topics ranging from sports and business to current events and pop culture. Logan’s conversational style and willingness to discuss controversial subjects attract a dedicated audience.
In December 2025, Logan was appointed general partner at Anti Fund, a venture capital firm co-founded by his brother Jake. This role expanded his involvement in the investment world beyond personal ventures.
Logan also runs Maverick, his personal brand and clothing line. The brand sells merchandise to his fanbase and generates substantial revenue through online sales.
Personal Life and Family
Logan married Danish model Nina Agdal on August 15, 2025, in Lake Como, Italy, at the same location where they got engaged. The couple announced their engagement in July 2023.
In April 2024, Logan revealed that he and Nina were expecting their first child. Their daughter Esmé was born in September 2024, making Logan a father at 29.
Logan maintains a close relationship with his brother Jake despite past public feuds. The brothers grew up in Westlake, Ohio, with their parents, Greg and Pam. Their family dynamics featured prominently in the HBO Max reality show “Paul American,” which debuted in March 2025.
Logan has never missed one of Jake’s boxing matches and remains supportive of his brother’s career. When Jake lost to Anthony Joshua in December 2025, Logan was ringside and later discussed the fight on ESPN’s First Take.
The brothers’ competitive nature once drove them apart, but they’ve since rebuilt their bond. Logan credits their shared experiences in the entertainment industry for keeping them grounded.
Logan previously dated actress Chloe Bennet, model Josie Canseco, and had relationships with several other public figures before settling down with Nina.
Net Worth and Investment Strategy
Logan Paul’s net worth is estimated to be in the tens of millions of dollars, generated through multiple revenue streams. His income comes from WWE contracts, business ventures, social media, and investments.
In 2022, Logan purchased a PSA 10 graded Pikachu Illustrator Pokémon card for $5.3 million, setting a Guinness World Record for the most expensive Pokémon card ever sold. The card is one of approximately 40 in existence, created for winners of a late 1990s contest.
Logan put the card up for auction in early 2026 through Goldin Auctions. By mid-January 2026, bidding had surged past $6 million. The auction is set to end on February 15, 2026, with Logan personally hand-delivering the card to the winner.
You can follow Logan Paul on Instagram, where he regularly shares updates about his WWE career and business ventures.
Logan advocates for young investors to consider collectibles over traditional stock market investments. He cites the scarcity of items like rare Pokémon cards and luxury handbags as drivers of value appreciation.
“I paid $5.3 million for this card,” Logan said on Fox Business’ “The Big Money Show” in December 2025. He believes the card’s value will continue to rise when it goes to auction.
Logan’s investment philosophy focuses on alternative assets that appeal to younger generations. His approach reflects broader trends among millennials and Gen Z investors who seek non-traditional investment vehicles.
Beyond collectibles, Logan invests in startups and businesses through his role at Anti Fund. This position allows him to identify emerging companies and technologies that align with his interests and audience.
Logan’s financial success demonstrates his ability to monetize his personal brand across multiple industries. His transition from content creator to legitimate businessman has earned him respect in entrepreneurial circles.
His story shows how social media stars can build lasting careers beyond viral videos. Logan transformed public perception through athletic achievements, business success, and personal growth following early controversies.
For more detailed information about his career milestones and achievements, visit his Wikipedia page.
